Jugement by Wenge Musica Maison Mere is about what?

Jugement by Wenge Musica Maison Mere is about what?

Songs like Jugement by Wenge Musica Maison Mere are called nzembo ya sponsor in lingala: a song made especially for promoting a specific product. Here are a few characteristics about sponsored soukous songs: the production value is often very high and the videos are usually shot locally. Jugement doesn’t have many names.(Mabanga) The most frequent one beside Primus, the promoted product is Werrason. They are not really saying Werrason. They are using variant like Ya Ngiama, President or Igwe.

The success of this song is due to the fact that they have applied many techniques from guerrilla marketing. Jugement is telling us who Merlin Bouton is, where he is from and what he is doing in the band Wenge Musica Maison Mere. The promoted product comes in secondary position.
The marketing lies in the entertainment value associated with the story.

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